Underinsured, McGuire and Carness found it necessary to sell the store and concentrate on the manufacturing side of the business. In late 1990 the store was destroyed by fire. "Signature" Valley Arts features often included highly figured wood grain on the front, translucent colored finishes, gold hardware, Floyd Rose locking tremolos, EMG and Seymour Duncan humbucking pickups. Most of their guitars had a radical styling similar to that of a superstrat others were modified versions of Fender's popular designs, the Stratocaster and the Telecaster. They began building custom guitars from scratch in 1977, and by 1983 demand for these guitars had increased to the point of requiring a separate manufacturing facility. Partners in a music store and repair shop, their repairs and customizations gained the attention of Los Angeles studio musicians and jazz guitarists such as Lee Ritenour, Steve Lukather, Tommy Tedesco and Larry Carlton. Mike McGuire and Al Carness founded the company in the mid-1970s in North Hollywood, California, a district of Los Angeles, California in the San Fernando Valley the name "Valley Arts" is a reference to the firm's original location. The company was taken over by Samick in mid-1993, and sold to Gibson in 2002, which used the brand "Valley Arts" to name guitar stores. Valley Arts Guitars was an American electric guitar manufacturer.
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